Katana, an Estonian startup that has developed manufacturing-unique company useful resource organizing (ERP) computer software for SMBs, has elevated $11 million in Series A funding.
Foremost the round is European undertaking cash organization Atomico, with participation from angel buyers Ott Kaukver (Checkout.com CTO), Sten Tamkivi (CPO Topia, previously Skype), Sergei Anikin (CTO, Pipedrive) and Kairi Pauskar (former TransferWise HR Architect). Preceding backer 42Cap also adopted on, bringing the whole expenditure elevated by the firm to date to $16 million.
Founded in 2017 by Kristjan Vilosius (CEO), Priit Kaasik (engineering direct) and Hannes Kert (CCO), Katana positions alone as the “entrepreneur manufacturer’s solution weapon” with a plug-and-participate in ERP for tiny to medium-sized producers. The plan is to wean providers off present antiquated instruments this sort of as spreadsheets and legacy program to manage stock and production. The startup is also actively playing into macro trends, these kinds of as the arrival of on the internet marketplaces and D2C e-commerce, that are ensuing in an explosion of independent makers, spanning cosmetics to household décor, electronics to apparel, and meals and beverages.
“We are viewing a world-wide renaissance of tiny production driven by the rise of e-commerce resources and customer need for bespoke solutions manufactured locally,” claims Vilosius. “Just wander close to any massive town from London to San Francisco, and you’ll see workshops all about you. Someone’s making organic and natural cosmetics right here above there, a person is building electrical bikes. These providers are operate by passionate business owners selling by way of standard channels, but also promoting via direct-to-consumer channels, e-commerce outlets and marketplaces, etc. This is a massive boom of makers wanting to develop merchandise and market them globally, and it is not a trend that will vanish tomorrow”.
The problem, nevertheless, is that smaller and medium-sized producers don’t have the proper software package to assistance workflows necessary to offer via multiple channels — and this is wherever Katana will come in. The plug-and-participate in software program promises a remarkable UX intended particularly to electrical power boutique manufacturing, such as performance supporting the workflows of contemporary brands, i.e. stock regulate and optimization, and paying for supplies, controlling bill-of-materials, tracking expenditures and much more. It also gives an API and integrations with popular e-commerce gross sales channels and accounting tools this kind of as Shopify, Amazon, WooCommerce, QuickBooks, Xero and some others.
“We have developed the world’s most self on-board-able producing ERP, and that’s a extremely critical differentiation amongst us and competitors,” clarifies Vilosius. “Implementation is so simple that a lot more than half of Katana’s end users self-onboard. It will take a lot less than a 7 days on average to get Katana up and operating, as opposed to months for competitors”.
As an instance of how a business may possibly use Katana, think about a boutique maker employing Shopify as their major income channel. The moment configured, Katana pulls in orders from Shopify and understands whether or not the item is available so it can be transported quickly. If it is unavailable, Katana displays if the necessary raw products essential to manufacture are in stock and by when the solution could be completed. “We handle the overall process from acquiring the raw products in the warehouse to setting up production functions, executing and delivery when the product or service is carried out,” states Vilosius.
Cue statement from Atomico partner Ben Blume, who joins the Katana board: “Atomico has constantly thought in the energy of Estonian-created engineering and product or service, and as we got to know the crew at Katana, we saw a common pattern: a relentlessly products-focussed team with the amazing potential to create and imagine from their customer’s level of perspective, and an unwavering belief that a new generation of manufacturers with significant tips should not have to settle for considerably less than entire world-class technological know-how to help them.”
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