There are couple of bags that stand the check of time much better than a Chanel. Particularly, the Chanel 11.12 comes to thoughts when 1 even thinks of an iconic design. Colloquially regarded as the flap bag, the design initially came on the scene in the ‘80s, when Karl Lagerfeld reimagined the house’s signature 2.55 (which was first produced in 1955) with a double-C clasp, diamond quilted leather-based, and a chain strap interlaced with leather-based. The rest is vogue historical past.

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Courtesy of Chanel

To honor the icon—and leaning into the actuality that buyers have been extra eager to commit in common purse designs in 2020—the French atelier is positioning the 11.12 entrance and heart of its most recent campaign. It stars together with the arms of products Anna Mouglalis, Imaan Hammam, Louise de Chevigny, Rianne van Rompaey, and Zoé Adjani in photographs lensed by Inez van Lamsweerde and Vinoodh Matadin.

“In trend, each individual year all the things modifications so rapidly, it is good to see these vintage bags that have been all around for so long,” stated van Rompaey. “It’s the most famous bag in the earth.” While a Chanel bag arrives with a steep value tag, it is just one of the couple manner products you won’t regret acquiring. The bag has a storied name for retaining its worth in excess of time, producing it one of the smartest trend investments you can dress in.

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