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Alejandra Ortiz and Javier Mejía are two youthful men and women below the age of 30 who satisfied in the center of the Industrial Structure diploma at the Tecnológico de Monterrey. By likelihood of fate, they agreed on a matter that would transform their lives and now they operate a company targeted on building groups for persons with disabilities.
A route that started from the base with the location, the resources and even a borrowed desk, not to mention the revenue, these days it is a one of a kind style business office in Mexico.
When you have the will, the talent and even the fang, a simple project can come to be a business. Alejandra and Javier took a study course that was about planning a item for someone with a disability. The Tec de Monterrey and the DIF assigned them to a human being, every single with a distinct prognosis. The team of these youthful business people had a human being with quadriplegia due to a bike incident. The intention was to structure something that would assistance them boost their quality of everyday living in any space or everyday action.
The process of building
In an arduous work of interviews to find out what the human being necessary and wished, they began their analysis to know all the present units up to that moment, to be capable to stand or walk. Therefore they came to the standing chairs (which aid to keep the man or woman upright on the decreased extremities). These have a significant cost for staying imported, the most “available” Alejandra tells us in an exclusive job interview for Entrepreneur en Español, is 120 thousand pesos additionally transport and taxes.
In this way Alejandra and Javier understood the need to have this sort of gear in Mexico, due to the fact the majority of people today with disabilities in the country have many problems to spend for them.
In accordance to knowledge from the Countrywide Institute of Stats and Geography (INEGI), Mexico has a inhabitants of a lot more than 6 million folks with disabilities.
In order to make the preliminary prototype, the youthful persons experienced to make investments from their pockets and even borrow dollars for the reason that in the conclude neither the academic institution nor the DIF sponsored them as it was in the beginning likely to be. Nevertheless, Alejandra and Javier presently experienced a motivation and made the decision to go to the finish. They even gained the award for the ideal venture at Tec de Monterrey.
From school to entrepreneurship
Following ending the college student task, both equally the interior media of the faculty and other conversation media built them recognised. So men and women started on the lookout for them and even the director of the establishment arrived to just take errands. Javier admits that they did not know the impression they were being going to have or how a lot of men and women needed such a product.
In this way they realized that they had been forming a firm and that it could perform. Immediately after graduation they had their 1st suit consumer. “The identical challenge led us to the suitable persons,” demonstrates Alejandra.
Image: Courtesy: Puro Diseño Mexicano
In 2016 they entered the Nationwide Design and style Award and received in a few classes Most effective Clinical Gear Style, Principle Layout and Product Structure. In that edition they ended up recognized with an economic prize of 50 thousand pesos, which helped them to start out funding and advertising the job.
While in Puro Diseño Mexicano they are several, they have alliances with blacksmiths and have the workshop to change information of the merchandise. In addition, in their entrepreneurship process they experienced to study to balance the workload: although Javier focuses on output, Alejandra normally takes care of administrative challenges.
The two pillars: accessibility and customization
The young individuals defined to Entrepreneur en Español , that from the beginning they were being really crystal clear about what they preferred to realize: make this style of system readily available to a lot more individuals and that it be created here in Mexico utilizing nearby products and solutions and abilities. In addition to endorsing truthful trade.
“ They provide them as if they were house appliances. Products and solutions designed in collection that are not made for the demands of each individual consumer ”, Alejandra remarks with regards to the tools that most of them provide are not personalised.
“As disability is so various, it is really difficult for a chair to fit all men and women even if they have the similar prognosis .” For that rationale, all its chairs are personalized-built with the demands of every single consumer in head, “none is the exact same as a different”, in the phrases of the entrepreneur.
As for the costs to the public, they are considerably from a system purchased abroad. The least expensive chair to stand up (due to the fact it is handbook) is about 27 thousand pesos, on the other hand, the a person with the best charge (because it is completely electric) costs about 55 thousand pesos. That exact same sort of chair in a different component of the planet is value more than 300 thousand pesos.
Image: Courtesy: Puro Diseño Mexicano
Although they commenced with the standing chair and it has experienced a number of modifications to adapt to distinct diagnoses, now they also manufacture other kinds of chairs, not only to be ready to stand up. For illustration, electric powered chairs, energetic (for everyday use), youngsters, add-ons for postural manage of young children and training bikes. In general they are goods to carry out pursuits that you can’t with a “ordinary” chair. In addition to rehabilitation machines with virtual reality.
With natural growth, they by now make shipments to the total Mexican Republic from their web-site and approach to grow their market place to Latin The us. They are nevertheless on their way to make modern society extra equitable by encouraging people every single day from their workshop and even naming the chairs with the surnames of their purchasers. Despite the fact that it is a business enterprise, young men and women typically take into consideration that the retribution is far more psychological.
“Disability is not a bodily limitation, it is a social actuality and, by building these resources to make them out there to men and women, we assist decrease segregation and endorse the building of a lot more plural and inclusive communities”, Alejandra Ortiz founder of Puro Diseño Mexican.